This fund is similar in its aims as those strategies from Barings and JOHCM. The fund aims to provide reduced downside participation relative to the benchmark; since launch the downside participation is about 65%. In percentage terms this means if the market was down -11.6%, then the fund was down -7.6%. On the reverse when the market is up then it captures about 93% of the upside. Averaged out the fund should and does outperform the index.
The team are looking for high quality businesses. Although the fund is called Global Brands it is about focusing on strong global franchises. These fall into four categories; consumer staples, software and IT services, healthcare and other niches….read more